ZERO WASTE EXHIBITION.
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Strategy / Brend / Creative / Branding / Idea / Production / Video production
Epicentr is the largest retailer in Ukraine. Every year, the company supports significant cultural and social events and participates in charity.
This is why in 2021 Epicentr joined the implementation of the zero-waste exhibition, the first of the kind in the world, “Lesya Ukrainka: 150 Names” honoring the 150th birth anniversary of the outstanding cultural figure.
When large exhibitions and events are prepared, lots of materials are used but later they end up in a trash bin and pollute the planet.
Environment-friendly and responsible consumption are the main social values of Epicentr.
With a view to highlighting this position of the company and attracting new audience, we offered Epicentr to hold the exhibition ” Lesya Ukrainka: 150 Names” as the first zero waste exposition in the world.
Our first step was simple but mandatory – garbage was sorted while the exhibition ” Lesya Ukrainka: 150 Names” was underway in the Ukrainian House.
All of the exposition banners got a new life by processing. In collaboration with the upcycling company Re:ban, we created a collection of bags from them. Each accessory is created from different parts of the advertising canvas and has its own unique print.
The limited collection “Lesya Ukrainka: 150 Names” includes the following models:
– Roll top backpack
– Rally pack
– Laptop case
– Washbag/ Tool bag
Each item is unique because it is made from different parts of the banners. The collection was created in collaboration with the upcycling company Re:ban. These items can be ordered on the Epicentr website.
The money earned from sale of the bags will be used to support the Literature and Memorial Museum of Lesya Ukrainka in Novohrad-Volynskyi.
By the zero waste collection, Epicentr encourages Ukrainians to support domestic manufacturers in making eco-products and thus preserving the environment. And at the same time, the company inspires to popularize outstanding Ukrainian figures, such as Lesya Ukrainka. In this way, every buyer joins in supporting conscious consumption and popularization of famous cultural figures of Ukraine.
This limited collection is now available in stores and on the Epicentr website. The materials that should go in a trash bin were turned into fashion accessories which will remind of the exhibition for years to come.
Ministry of Culture and Information Policy of Ukraine150 imen Lesi.
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