150 imen Lesi.
Ministry of Culture and Information Policy of Ukraine
Categories of works.
Strategy / Brend / Social / Media / Creative / Branding / Idea / Advertising / Production / Video production / Web-production / Design
The Soviet Union diminished non-russian writers, limiting them to local consumption and promoting russian art for export. Ukrainian writers were presented in a folk and emasculate manner.
To launch the campaign, we created a dynamic brand identity as a system of 150 unique logos, united on the Lesya Ukrainka: 150 names platform. The branding was distributed as a digital brand book and shaped every event launched by the Government, institutions or individuals. Fashion industry used the brand system to launch their limited collections. Ukrainian Post issued the edition of 150 Lesya stamps.
Just in a year, the classic became #1 Ukrainian celebrity.
Team.
Idea
Project Managers
Art Directors
Graphic Designers
Copywriter
Creative Producer
Editors
Motion Designer
Social Media Manager
Sound Designer
Technical Director
UI/UX designer
PR manager
Videographer
Junior Strategist
Other cases.
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