Ukrainian Philanthropic Marketplace is one of the first philanthropic organizations in Ukraine. However, the brand sounded outdated, and therefore could not effectively convey the value of charity to young people.
To turn good into a trend, we relaunched the fundraising platform and developed a new name and an identity for it. We have shown that goodness can paint the black and white world with bright colors.
The basis of the logo was a circle as a symbol of good that can be done together. The identity had a dynamic form and included a palette of colors that correspond to the activities of the charitable platform.
As a result, the site became more convenient and visually attractive, and soon the number of contributions increased on the updated marketplace.
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