In 2019, sales in the antibiotic category were declining. Arterium, as the leader in the field, suffered the biggest losses. The company needed to renew sales volumes while raising public awareness of the problem of bacterial resistance.
Mothers became the core of the audience. To inform them about the correct and effective use of antibiotics, we developed a communication strategy based on analytics and data from our own research. Based on this strategy, the agency created an educational video course of lectures, developed communication and formed a new community of super moms.
Chief Operating Officer
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