GRAINS OF TRUTH.
zernapravdy.org
Categories of works.
Strategy / Brend / Social / SMM / Media / Creative / Branding / Advertising / Production / Video production / Web-production / Design
In 2020 Ukraine renewed construction of a Holodomor Museum, which is a main institution to commemorate 7,000,000 people killed in the most massive murder during a peaceful time in 1932-1933.
The mission of the Museum is to unite Ukrainians to count every person, intentionally killed by starvation.
We decided to build a campaign around a fundraising web-platform where every donation revealed one single name. Every name was presented as a grain.
No single artist can create millions of unique symbols himself, but the sprouts of Holodomor victims can do that. We created a stencil, which every creator could fill with unique content. It it the world’s first visual identity, which is initially empty. Like the memory of those who are unaware. By efforts of people it is filled by grains of truth — names, testimonies and donations. We will keep on counting, until every victim is recalled and every grain grows.
Team.
Idea
Art Director
PR manager
Creative Copywriter
Account Manager
Graphic Designer
Creative Producer
Other cases.
Write to us.
Ready to start cooperation? We'd love to hear more. Tell us a little about yourself and we'll get back to you soon.