White Wednesday.
Bukovel
2017
Categories of works.
Bukovel is the largest mountain resort in Eastern Europe and the No. 1 tourist brand in Ukraine. The resort’s business approach is to fill up the hotels as much as possible and sell the maximum number of ski passes before the start of the season. How to do this?
We found an insight: the last day of sales brings the most profits. Therefore, we decided to create our Black Friday analogue, which would help push sales — White Wednesday. The day when the first snow falls in Bukovel.
The post about White Wednesday was seen by 2 million potential tourists. Emotions from the news about the first snow became the impetus for action, and we managed to increase sales by 9.8%. At the same time, having spent 0 hryvnias on the promo.
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