Ковальська

Kovalska.

Ковальська

2016

Categories of works.

Strategy / Brend / Social / SMM / Media / Creative / Branding / Idea / SMM Content / Advertising / Production / Video production / Web-production / Design

ABOUT THE CLIENT.

The history of Kovalska Industrial and Construction Group tracks back to 1956 and now the Group is the uncontested leader of the industry. The Group’s enterprises operate in various regions of Ukraine covering all areas of the construction industry as fully as possible. It is crucial for the company to maintain its positions and set new quality standards in the market. A first-class product should have an appropriate promotion.

PROJECTS.

We have been cooperating with Kovalska since 2016. During this time, we developed a digital strategy for the Industrial Construction Group, advertising campaigns for the developer’s residential complexes and a powerful image project about the Group’s employees — #Kovalska_people.

DIGITAL STRATEGY.

From market research and client activity analysis to digital strategy for the entire Kovalska Industrial and Construction Group. The strategy sets up an ecosystem of own media and a data collection platform uniting 6 brands and 12 websites. The strategy also introduces the brand platform “Kovalska — for those who build”.

ADVERTISING CAMPAIGNS OF RESIDENTIAL REAL ESTATE — DYNASTY RESIDENTIAL COMPLEX.

From analytics settings to making of creative inputs, landing pages, launching of advertising campaigns and their settings and analytics.

As part of the advertising campaign “Win a discount of 1,000,000” we created the YouTube show Din&Astia – humorous dialogues between two cats with the chance to win UAH 1 million for purchase of an apartment. Unconventional for the serious construction industry, the format of short humorous videos attracted more than 700,000 viewers.

#KOVALSKA _ PEOPLE.

Almost every Ukrainian knows what Kovalska is and saw its concrete mixers on the streets or passed by the company’s construction sites. But Kovalska is not just a brand or a logo. The company’s history tracks back to 1956, and it would not have become the unchallenged leader if it were not for the people behind its name. Kovalska is made by people.

For the 65th anniversary of the Group, Postmen Production created a series of mini-films #Kovalska_people – short documentaries about the company’s employees told by these people themselves. The concept of manifestos from employees embodied the idea that the largest construction holding exists thanks to its people, and a dynamic video sequence shot in the production environment elaborated the atmosphere.