Challenge

The energy drink market is already established in Ukraine, with different brands occupying their niches according to consumer preferences. When launching the new Volia energy drink, it was important for the company to highlight its social mission and positioning. To support those defending our future, Volia decided to support NextStep Ukraine rehabilitation center.

The brand aimed not only to strengthen its position among a patriotic audience but also integrate a social cause.

Idea

For Ukrainians today, it is more important than ever to feel motivated and find the will to move forward. This emotional drive was at the heart of our idea. The concept and visual identity are built around the word “volia” (will). This is a message about strength and the ability to keep going despite difficulties. The campaign ambassador is Stanislav Zoriy, a war veteran and two-time world kickboxing champion, a person who knows what true struggle means. For every can of the energy drink sold, 1 UAH goes to the NextStep Ukraine rehabilitation center, helping our soldiers adapt to civilian life and keep moving forward.

The will (volia) to move forward.

Credits
& Outcome

For every can sold in 2025, Morshynska donated 1,700,000 UAH to support the rehabilitation of Ukrainian defenders at NextStep Ukraine centers.

Account Manager: Anzhelika Horovenko
Art Director: Olena Horobets
Chief Creative Officer: Olga Mykhalets
Creative Copywriter: Daria Tarasevich
Editor: Yegor Kadomtsev
DOP (Director of Production/Photography): Illia Rieznikov
Sound Producer: Ihor Bondarenko
Voice Over: Danylo Khomutovskyi