Planeta Kino: Oscar.
Categories of works.
“Planeta Kino decided to create a platform that would help attract not only a loyal audience but also the entire online community of movie lovers. What can it be built around?
The Oscars is an event that unites movie fans with diverse tastes. And they all believe they can predict the ceremony outcome. We decided to allow movie lovers to shine with their knowledge and launched the ‘Oscars Tote’: if you know the Oscars results, get a year of cinema unlimited.
For the project, we developed a landing page where everyone could place their bet in different categories in one click.
We reached 775 thousand and 922 thousand of unique users in 2016 and 2017, respectively. And the business results of the campaign exceeded expectations by almost two times.”
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