Challenge

On March 25, 2025, the Ukrainian ride-hailing service Uklon celebrated its 15th anniversary. Over 15 years of operation, Uklon has transformed into a true lovemark of Ukraine, uniting over 100,000 partner drivers on its platform and serving millions of passengers every month. Our goal was to communicate Uklon’s achievements ahead of the brand’s birthday.

Our goal was to communicate Uklon’s achievements ahead of the brand’s birthday.

Idea

To mark the anniversary, we decided not to release a typical ad with congratulations or a list of achievements. Instead, we celebrated those who are the driving force behind the brand: both the service users and those who provide it — our partner drivers. This led to the creation of a short film, “The Lightest Passenger in History.” The story is based on the personal experience of the renowned Ukrainian director Antonio Lukich, about how Uklon made the lightest delivery in history, helping overcome challenges by transporting a unique Rakhiv mallard feather to the set of My Thoughts Are Silent. The film is rich in detail, and its storyline makes the audience emotionally connect with the characters, experiencing both the sadness and the joy of the challenges along the way.

Uklon — always nearby

Credits
& Outcome

The film premiered at a private event celebrating Uklon’s 15th anniversary and on the streaming platform Megogo Live
572,000 views on Uklon’s platforms
350,229 views on Megogo Live in just three days

Vice President, Corporate Communications at Uklon Strategic Communications: Denys Kazvan
Screenwriter & Director: Antonio Lukich
Producer: Olga Mykhalets
Account Manager: Hanna Savchuk
Director of Photography: Anton Fursa
Production Designer: Rita Kulyk
Casting Director: Yuliia Hultaieva
Casting Manager: Anastasiia Kozishkurt
Second Director: Khrystyna Ilina
Producer’s Assistant: Dariia Kush
Production Manager: Olha Kramarenko
Costume Designer: Iryna Tiulkina
Makeup Artist: Tina Antonenko
Location Managers: Artem Matsiukh, Yehor Pohrebniak
Gaffer: Yurii Rybchenko
Focus Puller: Serhii Sardudinov
Camera Mechanic: Oleksandr Radomskyi
Playback: Maksym Levchenko
On-set Sound Recording: Serhii Stepanskyi
Editing Director: Yehor Kadomtsev
Sound Designer: Ihor Bondarenko
Graphic Designer: Vladyslav Kalenskyi
Compositing: Maksym Starovoit
Color Grading: Henri Adler