Darnytsia. Hardened.
Дарниця
Categories of works.
Strategy / Social / SMM / Creative / Advertising / Production / Video production
Because of the war, Ukrainians are forced to overcome various challenges and to live and work despite everything. Darnytsia decided to show that each of us — both at the front and in the rear — is courageously fighting for the victory of Ukraine.
The war not only united but also hardened Ukrainians. Today, we know for sure: toughness is ours.
The idea was embodied in a photo project, where we showed the faces of hardiness — people who continue to do their work despite all the difficulties. The heroes were a doctor, a driver, a soldier, a pharmacist, etc. We visited the workplaces of each of the invited participants and filmed moments of their work.
Bold and hardened photos were placed on metro lights and information desks in the Kyiv subway.
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